FWD trucks (here "FWD" is for company name) were not something new for the military: during WWI US Army used a large number of these vehicles. Here's 1917 FWD B-type truck:
FWD dump trucks in Washington DC, 1927:
His car could be washed, polished, simonized and waxed! It had 4-ton capacity and strong chassis:
The machine to be proud of:
I wonder why the other driver wears a such a sour expression on his face:
Probably it's the sun?
Now, a brief overview of FWD history:
Company founders Otto Zachow and William Besserdich were established owners of a machine shop in Clintonville when Otto developed the first simple and effective design for transferring power to all four wheels of an automobile. Patents were secured and money raised locally to organize the company, but production difficulties and delays nearly ended it. With the help and guidance of Clintonville attorney Walter A. Olen, the company was reorganized, funds raised, and the emphasis switched from manufacturing automobiles to trucks. A 1912 U.S. Army test of trucks as replacements for mules and wagons gave the company its first major publicity, and the outbreak of World War I opened new markets in Europe and the United States.
After the war the company moved into new products including highway building and maintenance equipment, earth-moving machinery, and fire trucks. World War II once more brought increased markets and prosperity to the company. In more recent years the company has changed hands and in 2009 operates as a subsidiary of the Corsta Corporation of Fort Lauderdale, Florida. The Four Wheel Drive Foundation maintains a museum in Clintonville.
Text (history): Wisconsin Historical Society
Images: Shorpy, US Army, jacksnell & popo.uw23 @ Flickr