This poster is an interesting mix of old and new:
A Russian proletarian dressed after a pre-Revolution fashion (visor cap + silk blouse + striped trousers + high boots) is riding a cigarette made by state-owned factory, with state-owned Mosselprom grocery store in the background. The brand name awarded with such a bombastic presentation is not too impressive - just Pachka ("Pack"). 1920s at their best.
This working-class guy is advertising a typically Russian version of cigarettes - papirosa. It consists of an empty cardboard tube (mouthpiece) having a common thin paper skin with tobacco-filled "warhead". Here's papirosa in action:
Soviet tobacco ads and box designs were numerous and varied. Let's see some.
(Here "Trezvon" - i.e. "Chime" - means "gossip")
Sometimes the cigarette pack served a media for advertising:
Remember Captain Cigar? His brand was not the only one.
But the real Soviet was the "Belomorkanal" (1932). To commemorate the construction (by forced labor) of the Baltic Sea - White Sea Canal, Uritsky tobacco factory in Leningrad introduced a special brand of papirosa, its pack designed by A. Tarakanov. Here is an early design version, with Kiel and Suez Canals on the map (marked in blue).
There's some more in the album (22 images). Browse it - or enjoy the slideshow: