Swiss Posters

Sorry, no cheese today. No chocolate. Only a selection of posters from the Swiss Confederation.

One may expect a lot of advertisements promoting banking and watch industry. Sorry - nothing like this in my collection. But there is a lot of automotive themes (like on the poster above, a work of Noël Fontanet, probably the most famous Swiss printmaker), aviation, consumer products, and some propaganda, too.

Let us begin with a fine example of Alpine militarism:

Georges Darel. Swiss Army. 1918

Campaign for the National Air Force

Zurich Aviation Meet by Niklaus Stoecklin. 1922

Swiss Alpine Postal Coaches

By Charles Loupot

Salon de Geneve. 1926

Eric De Coulon. 7th International Races in Klausen. 1929

Otto Baumberger. Zurich Motor Meet. 1932

Otto Baumberger. Use the phone!

Donald Brun. HMV ad

Tabak 24. 1929

Niklaus Stoecklin. Vim, cleans everything. 1929

Helmuth Kurtz. Single Shell. 1932

Noël Fontanet. Calvados. 1930

Noël Fontanet. Palais d'Hiver. 1933

Otto Lobl

Franz Eberlin. Truns

Biomalz. 1936

Emil Cardinaux. Bally Footwear. 1928

Will Trapp. Adelboden. 1928

Will Trapp. Davos. 1933

Herbert Matter. Pontresina. 1936

Aviation Meeting Zurich 1937

Carl Scherer. Vote Social Democrats. 1933

Noël Fontanet. Against the Masonic Tyranny. Referendum. 1937

Noël Fontanet. Grand Prix of Nations. 1946

Noël Fontanet. Swiss Moto GP. 1946

W. Mahrer. Geneva Intercontinental Airport. 1949