Hello, there's a postcard to let you know: "This is more than a pleasure trip - it is a voyage into new world!"
The poster is published by Intourist, a very special company established by the Soviet government in 1929. It was responsible for managing the great majority of foreigners' access to, and travel within, the Soviet Union. Intourist grew into one of the largest tourism organizations in the world with a network embracing hotels, restaurants, coach fleets and banking services.
Today, in the last issue of my Sovetica serial, we'll see some ads and brochures printed in 1930s. From Paul Malon's amazing photostream:
And from the great online museum of David Levine (Travel Brochures Graphics):
The structure in the background isn't fictional - actually, it has been featured here.
And the building in the lower right part of this cover (demolished in 2000s and built again from scratch) is an integral part of Stolichnaya Vodka label.
That's all, folks. I believe you can tell the difference between the "export" and "regular" images of the Workers & Peasants State. In case you can't, feel free to browse through previous entries: